AMERICAN GIVING | Strengthening communities through generosity
Corporate Giving
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hallmark
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Hallmark
For nearly 100 years, Hallmark Cards, Inc. -- the largest greeting card company in the world -- has helped people connect with one another and give voice to their feelings.
Best known for greeting cards, the Kansas City, Missouri, company also produces gift wrap, ornaments and home decorative items, picture frames, scrapbooks, electronic cards, a magazine, television movies and a cable television channel.
Hallmark is a third-generation, family-owned business. It has grown from two shoeboxes of postcards into a company with annual revenues of $4.4 billion. Its products are produced in approximately 30 languages and are available in 100 countries around the world and in more than 43,000 stores in America.
Hallmark supports philanthropic programs reaching people across America and around the world through charitable giving and by encouraging employees to volunteer.
Hallmark is committed to being a good steward of the environment and establishing ethical codes of conduct for its suppliers.
Hallmark also helps consumers care for others through programs that allow shoppers' dollars to make a difference, in partnership with such organizations as (Product) Red, UNICEF and Susan G. Komen for the Cure, a nonprofit group fighting breast cancer.
Learn more about Hallmark's philanthropic activities at the company's Web site.
Related article: Hallmark Joins "Red" Campaign to Fight AIDS in Africa
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citi
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Citi
One of the world's largest financial services firms, Citi (formerly known as Citigroup), oversees philanthropic and volunteer programs that are almost as extensive and geographically dispersed as its global business activities.
Citi Foundation reports that in 2006 its total giving rose to nearly $93 million in 86 countries and territories, an increase of 37 percent over its international donations the previous year.
The company will devote as much as $10 billion to reducing its own environmental "footprint," or impact, 10 percent a year by 2011, primarily through measures to cut greenhouse gas emissions from its extensive real estate holdings.
The bottom line, Citi believes, is that the growing carbon dioxide market could offer both profits for investors and major greenhouse gas reductions for the world.
Citi also has established relationships with microfinance institutions in 20 countries and thinks that number could soon grow to 30.
Learn more about philanthropic activities at Citi's Web site.
Related article: Financial Firm Translates Global Reach into Global Giving
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sambazon
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Sambazon
Sambazon supplies and markets organic products made of the açai fruit from the Amazon rain forest in Brazil. The company helps protect biodiversity in the jungle by ensuring that native palm trees that produce the açai berry are more valuable than cutting the trees down.
In 2006, Sambazon was recognized with a State Department Award for Corporate Excellence as an outstanding example of the positive impact a small company can make on the economy, the environment and the society of its host country.
Related article: Innovative Firms Change Corporate, Social Landscapes
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CocaCola
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The Coca-Cola Company
The Coca-Cola Company, headquartered in Atlanta, is one of the largest U.S.-corporations. The company is one of the main manufacturers of nonalcoholic beverages in the world. Through its Coca-Cola Foundation, founded in 1984, the company practices international philanthropy. Its international assistance efforts include:
• The Community Watershed Partnerships Program;
• HIV/AIDS prevention and awareness programs in Latin America, North America and the Pacific;
• Education via the foundation's two signature programs, the Coca-Cola Valued Youth Program and The Coca-Cola First Generation Scholarship Program; and
• The Coca-Cola Africa Foundation, with Dance4Life, sends out health messages via the performing arts to young people in nine countries -- South Africa, Egypt, Nigeria, Tanzania, Kenya, Zambia, Zimbabwe, Uganda and Sierra Leone.
Learn more about philanthropic activities at the Coca-Cola Web site.
Related article: U.S. Soft Drink Company Teaches African Teens About AIDS
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microsoft
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Microsoft Corporation
Microsoft Corporation, headquartered in Redmond, Washington, is a multinational computer technology company. Through its Global Citizenship Initiatives, the corporation seeks to enable people and businesses worldwide to fulfill their full potential. Specifically:
• Unlimited Potential Program helps individuals and communities around the globe achieve their goals and dreams with relevant, accessible, and affordable technologies;
• NetHope, with Microsoft donations of $41 million in software and cash, helps enable efficient and rapid communications among nongovernmental organizations during crises -- when speed, collaboration and efficiency truly can make a difference in people’s lives.
Learn more about philanthropic activities at the Microsoft Web site.
Related article: Microsoft, U.S. Agencies Partner To Expand Computer Use Globally
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starbuck
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Starbucks Corporation
Starbucks, with stores in 40 countries, is the largest coffeehouse company in the world. It was founded in Seattle. Howard Schultz, Starbucks founder and chairman, established the Starbucks Foundation in 1997 for the corporation’s philanthropic works.
The Starbucks Foundation strives to create hope, discovery and opportunity in communities where Starbucks employees live and work. The foundation has maintained a focus on improving young peoples’ lives by supporting literacy programs for children and families.
The Ethos Water Fund -- Ethos™ Water was acquired in April 2005 by the Starbucks Coffee Company. Every time a bottle of Ethos™ Water is sold, the company contributes $0.05 toward its goal of raising at least $10 million by 2010 for a clean water fund.
Learn more about philanthropic activities at the Starbucks Web site.
Related article: U.S., Starbucks, Rwanda Coffee Partnership Equals Success
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hallmark